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March 12, 2021

What is a Creator

When you hear the word ”creator” you probably think of social media stars. But for each one of them, there are thousands of other creators who haven’t started building an audience. Read more to learn about what a true creator is.

by Sam Shore

When you first think about the word creator, what comes to mind?

For me, I used to think YouTuber, Twitch streamer, blogger, Instagrammer, or TikTok star. What I’ve come to realize is that these are creators who are in “audience-building mode”. There are millions of creators who haven’t entered this stage of their creator journey. Take a moment and look around you. Chances are, most things you see were made by a creator. The device you’re using to read this, the coffee you’re drinking, the chair you‘re sitting in. All of these things required a creator.

A creator is someone who has a vision and puts the effort in to make that vision real.

If you look close enough, you can see a creator behind everything. But why is the word “creator” reserved for ones we see on social media? It’s simple. Social media allows for people to build audiences. The creators that first come to mind probably have sizeable audiences.

What’s the difference between a creator and a creator with an audience?

Creators who have built audiences have figured out how to showcase their talents online in a way that provides value to other people. So, while you could be the most creative programmer, if you cannot communicate that in a valuable way using video, audio, or text, you won’t be able to grow an audience.

Next time you think of your favourite creators, appreciate those who are all around you but haven’t built an audience.

There is no lack of beauty and creativity in this world, but there is a lack of effective, valuable communication.
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