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March 19, 2021

Content Recycling & SEO

Creators who know how to market their content are unstoppable. In this post, learn how to make the most of each piece of content you create.

by Sam Shore

Being an audience-building creator today involves having a deep understanding of marketing. Part of being a great marketer is being resourceful and making the most of each piece of content you create. This short blog post will cover a few main creator marketing topics - content recycling and search engine optimization (SEO).

Content Recycling

Each piece of content you create has the power to change your career. That one piece may be enough for you to become a full time content creator. But, in order to make the most of each piece you create, you need to be recycling your content.

Now, what is content recycling?

Content recycling is taking one piece of content and re-using elements of it on other platforms.

Let's take a look at an example of this.

What Nicolas is doing here is amazing. He is re-using one piece of content, in this case, an essay, and he's sharing parts of it on a wide range of platforms.

By thinking about how you can re-use or recycle content, you can get your work seen or heard by a much larger audience.

SEO

Earlier this week, we interviewed an expert on SEO, Newton Zheng. In this interview, he discussed how you can create discoverable content. If you're serious about building an audience, you need to be knowledgeable about SEO.

Getting your content to rank higher in Google, or YouTube is not just dumb luck. It's a system that can be learned.

Listen to the interview with Newton here.

If you can master SEOย and content recycling, you'll be able to grow your audience significantly.
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